DMCA Takedown Notices
A DMCA takedown notice allows a copyright owner or its authorized representative to request removal of material from an online service without first obtaining a judgment. The provider acts before a court decides ownership, infringement, license, or fair use.
By delivering the notice, the sender invokes a statutory process that limits an online service provider's potential liability when the provider satisfies the requirements of Section 512 of the Copyright Act. The provider ordinarily evaluates the notice for statutory compliance, and a person whose material is removed may respond with a counter notification containing sworn statements, personal contact information, and consent to federal court jurisdiction.
The Four Safe Harbors
Section 512 contains four safe harbors for different provider functions.
- Transitory communications. Section 512(a) covers transmission, routing, connections, and intermediate storage when the provider acts as a conduit.
- System caching. Section 512(b) covers qualifying intermediate and temporary storage of material made available online by another person.
- Storage at a user's direction. Section 512(c) covers material stored on a provider's system at a user's direction. Social media services, video platforms, marketplaces, and hosting companies commonly rely on this provision.
- Information location tools. Section 512(d) covers qualifying links, directories, indexes, and search tools that refer users to online locations containing infringing material.
The safe harbors limit monetary relief and restrict available injunctive relief. Courts separately decide whether the provider or its user infringed a copyright.
Under Section 512(i), a provider seeking any of the four safe harbors must adopt and reasonably implement a policy for terminating repeat infringers in appropriate circumstances. It must inform subscribers of that policy and accommodate standard technical measures without interfering with them.
Providers relying on the caching, storage, or information location protections use the statutory notice process. The Copyright Office's Section 512 guidance instructs providers performing each of those functions to publish their designated agent's contact information and register the agent with the Office.
Section 512(b)(2)(E) imposes an additional condition on a caching notice. The notice must confirm that the originating site removed or disabled the material or that a court ordered removal or disabled access.
The Copyright Office's agent directory regulations require renewal of a designation at least every three years. A conduit relying solely on Section 512(a) has no additional notice or agent condition because it does not store the material at issue.
Without a safe harbor, the provider faces the ordinary rules governing direct and secondary infringement. The copyright owner seeking relief must establish liability under those rules.
Sending a Takedown Notice
A copyright owner may send a takedown notice before registration. The sender must own the relevant exclusive right or have authority to act for its owner.
Under Section 512(c)(3), an effective notice is a written communication to the provider's designated agent containing substantially the following information.
- Signature. A physical or electronic signature of a person authorized to act for the owner of the allegedly infringed exclusive right.
- Copyrighted work. Identification of the copyrighted work. One notice covering multiple works at a single online site may provide a representative list.
- Targeted material. Identification of the allegedly infringing material and information reasonably sufficient for the provider to locate it. Specific URLs ordinarily provide the most useful identification.
- Contact information. Information reasonably sufficient for the provider to contact the complaining party, including an address, telephone number, and email address.
- Good faith statement. A statement that the complaining party has a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law.
- Accuracy and authority statement. A statement that the information is accurate and, under penalty of perjury, that the complaining party is authorized to act for the owner of the allegedly infringed exclusive right.
A notice that omits required information may be ineffective. Section 512(c)(3)(B) provides special treatment when a notice identifies the copyrighted work, identifies the targeted material, and supplies sufficient contact information but contains another defect.
Such a notice affects the storage provider's knowledge analysis only if the provider promptly contacts the sender or takes other reasonable steps to obtain a compliant notice. The statute therefore distinguishes a partial notice containing the essential identifying information from a submission that omits it.
What the Provider Does
A provider seeking the Section 512(c) safe harbor responds expeditiously to a substantially compliant notice by removing the identified material or disabling access to it. The response deadline depends on the circumstances because Section 512 uses "expeditiously" without specifying a number of days.
Section 512(g) separately limits the provider's exposure to claims arising from a good faith removal. To receive that protection, the provider takes reasonable steps to notify the subscriber promptly and follows the statutory counter notification process.
A service may also impose contractual rules through its terms, intellectual property policy, or account procedures. Those rules may authorize removal independently of Section 512.
Counter Notifications
A subscriber who believes material was removed through mistake or misidentification may send a counter notification to the provider's designated agent. Fair use, permission, ownership, public domain status, or identification of the wrong material may supply the basis for that belief.
Under Section 512(g)(3), the counter notification must contain the following information.
- Signature. The subscriber's physical or electronic signature.
- Removed material. Identification of the removed material and its location before removal.
- Sworn statement. A statement under penalty of perjury that the subscriber has a good faith belief the removal resulted from mistake or misidentification.
- Identity and jurisdiction. The subscriber's name, address, and telephone number, together with consent to the jurisdiction of the appropriate federal district court and acceptance of service from the original sender or its agent.
A provider following Section 512(g) forwards the counter notification to the person who sent the original notice and advises that person of the planned restoration. To retain Section 512(g)'s protection, the provider restores the material between 10 and 14 business days after receiving the counter notification unless its designated agent first receives notice that the original sender commenced a qualifying legal proceeding.
Because the provider sends the counter notification to the complaining party, the subscriber's contact information becomes available for service of process. A subscriber should submit the sworn notification only after evaluating the legal and factual basis for reinstatement.
Federal Court and the Copyright Claims Board
The original sender may prevent restoration by notifying the provider that the sender filed an action seeking to restrain the subscriber's allegedly infringing activity. Federal litigation is one option.
Under Fourth Estate Public Benefit Corp. v. Wall-Street.com, LLC, a claimant ordinarily must wait for the Copyright Office to register or refuse registration of a United States work before filing an infringement action, subject to the statutory exceptions.
The Copyright Claims Board provides another option. Under 17 U.S.C. § 1507(d), commencement of a qualifying Board proceeding counts as an action seeking to restrain the subscriber for Section 512(g) when two conditions are met. The claimant must notify the provider's designated agent before restoration, and the claim must concern infringement of the material identified in the notice.
A claimant may file an infringement claim with the Board after submitting a completed registration application. The Copyright Office must register the work before the Board issues a determination. The Board is voluntary, a respondent may opt out, and total monetary recovery in one proceeding is generally limited to $30,000.
The Ninth Circuit Requires Fair Use Review
In Lenz v. Universal Music Corp., 815 F.3d 1145 (9th Cir. 2016), Stephanie Lenz posted a 29 second video of her children dancing while part of Prince's "Let's Go Crazy" played in the background. Universal sent YouTube a takedown notice.
The Ninth Circuit held that fair use is authorized by law and that a copyright holder must consider it before sending a notice containing the required good faith statement. The court left unresolved whether Lenz's video qualified as fair use and whether Universal was liable. It affirmed the denial of both parties' summary judgment motions because a factual dispute remained over whether Universal had formed the required subjective belief.
The Ninth Circuit applied a subjective standard. An unreasonable conclusion does not establish a knowing misrepresentation by itself when the sender formed the required belief. A sender who ignores fair use or falsely claims to have considered it remains exposed to Section 512(f).
Willful blindness may satisfy the knowledge requirement, but the Lenz court rejected that theory on the record before it. Lenz had not shown that Universal perceived a high probability of fair use and deliberately avoided confirming it.
Lenz binds courts within the Ninth Circuit. Other courts have cited its reasoning, including the Northern District of Illinois in MFB Fertility, but no Supreme Court decision has imposed the Lenz formulation nationwide. A responsible notice analysis should address fair use and other lawful uses regardless of forum because Section 512 requires the sender to state a good faith belief that the disputed use is not authorized by law.
Liability for Misrepresentations
Section 512(f) applies when a person knowingly makes a material misrepresentation that material is infringing or that removal resulted from mistake or misidentification. It applies to both false takedown notices and false counter notifications.
A claimant must connect the misrepresentation to an injury caused by the provider's reliance on it. Recoverable damages include qualifying costs and attorney fees. The Ninth Circuit also held in Lenz that nominal damages may be available for an injury that cannot be measured in monetary terms.
Knowledge requires more than negligence, an inadequate investigation, or an incorrect legal conclusion. The claimant must establish that the sender knew the material representation was false or satisfied an applicable willful blindness standard.
In MFB Fertility, Inc. v. Action Care Mobile Veterinary Clinic, LLC, 730 F. Supp. 3d 740 (N.D. Ill. 2024), the court dismissed MFB's copyright claim because the complaint addressed unprotected or functionally required expression rather than actionable copying. It allowed Action Care's Section 512(f) counterclaim to proceed beyond the pleading stage.
MFB allegedly told Amazon that Action Care copied all of MFB's protected material. Viewed with the deficiencies in the infringement claim, that statement supported a plausible allegation of knowing misrepresentation. The ruling concerned the sufficiency of the pleadings, and liability remained unresolved.
The Copyright Claims Board may also hear claims involving misrepresentations in notices and counter notifications. The Board's general $30,000 limit applies to total monetary recovery in one proceeding.
Preparing a Notice
A reliable notice file documents the sender's authority, the protected expression, the targeted material, and the legal basis for the infringement position. It should preserve copies of the disputed material, URLs, dates, platform communications, registrations, licenses, and ownership documents.
The analysis should separate protected expression from facts, ideas, methods, standard language, and other unprotected material. It should also address permission, fair use, public domain status, and any other basis on which the use may be lawful.
A notice should identify only the material supported by that analysis. Automated tools may assist with detection and submission, but the sender remains responsible for the notice's accuracy and the required good faith belief.
A sender expecting a counter notification should consider registration and forum selection before beginning the process. Once the counter notification arrives, the restoration period leaves limited time to investigate the parties, prepare a claim, complete filing, and notify the provider.
Responding to a Removal
The subscriber should preserve the removed material, its original location, the provider's notice, the sender's allegations, account messages, and evidence of resulting loss. The subscriber should also determine whether the provider acted under Section 512 or a separate platform rule.
Before submitting a counter notification, the subscriber should assess ownership, license, fair use, public domain status, and whether the notice identified the correct material. The sworn statement concerns mistake or misidentification, and Section 512(f) applies to a knowingly false counter notification.
Direct resolution may avoid litigation when the dispute concerns an incorrect URL, mistaken identity, a license unknown to the sender, or material the sender does not own. When the disagreement concerns infringement, the counter notification begins a short period in which either side may need to choose among federal court, the Copyright Claims Board, settlement, and restoration.
The Limits of the Process
Section 512 substitutes a rapid private procedure for an initial judicial decision. That structure removes much online infringement without litigation, but inaccurate or automated notices also place lawful material at risk.
The Copyright Office's 2020 Section 512 study found that several parts of the system were out of alignment with Congress's intended balance. The Office identified concerns involving eligibility, repeat infringer policies, knowledge standards, notice specificity, nonstandard provider requirements, subpoenas, and injunctions.
A notice or counter notification determines what the provider does while the parties decide whether to pursue the dispute. A federal court or the Copyright Claims Board decides the underlying ownership and infringement claims.
Related practice area: Copyrights
This article is general information about the law, not legal advice, and reading it does not create an attorney-client relationship. Laws change and how they apply depends on your specific facts. For advice on your situation, consult a qualified attorney.
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