IP, Internet & Compliance

eCommerce Agreements

Clickwrap binds. Browsewrap doesn't.

Online agreements are only worth what a court will enforce, and most disputes over website terms come down to whether customers provided meaningful assent. Hank drafts and structures contracts that eCommerce businesses depend on, both customer-facing terms and back-end vendor and platform agreements, so you are protected when those terms are tested in a dispute.

How a user accepts terms of service may determine whether those terms bind. Clickwrap, where a customer checks a box or clicks a button next to a visible link, is routinely enforced because the user took an affirmative action demonstrating agreement. Browsewrap, where terms appear only in a footer link and continued site use is treated as acceptance, often fails because courts won't bind customers to terms they had no reasonable opportunity to review. Hank builds acceptance mechanisms into your checkout and sign-up flows, captures timestamped records of each user's assent, and drafts arbitration, class-waiver, and liability-limitation provisions that are enforceable only when proper consent supports them.

Behind every storefront, a second layer of agreements keeps a business running. Website and app development contracts govern who owns code and deliverables. Hosting, payment-processing, and fulfillment agreements establish how payment and goods transfer between parties. Marketplace terms from Amazon, Shopify, or an app store impose obligations a seller must accept to list products, and Hank reviews those terms so you understand what you're agreeing to. He also drafts disclosures that federal and state law now require of online sellers, including auto-renewal and subscription terms that sellers must present and obtain separate consent for before charging, return and refund policies, and privacy and data-handling provisions that apply to every transaction.

Hank has drafted eCommerce documentation for online retailers, subscription and SaaS businesses, developers and agencies, and marketers launching new sites and platforms. Every engagement works toward the same result, agreements that reflect how your business operates and that perform when a customer, a platform, or a court examines them.

Services Include

  • Website terms and conditions
  • Clickwrap, browsewrap, and online contract structure
  • Privacy policies and required disclosures
  • Website development and technical support agreements
  • Software and app development agreements
  • Online promotion terms and official rules
  • CAN-SPAM and COPPA-adjacent compliance support
  • DMCA process and platform policy support

eCommerce Agreements Insights

Website Terms of Service: How to Draft Terms That Bind Your Users and What Happens When They Don't

A website's terms of service are a contract between the business and every person who uses the site. If the terms are enforceable, they govern the relationship: where disputes are resolved, what the business's liability is, whether claims go to arbitration or court, what intellectual property rights attach to user content, and what happens when the relationship ends.

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SaaS Agreements: What Belongs in the Subscription Contract Your Customers Click Through

A SaaS agreement governs access to software delivered over the Internet rather than installed on the customer's hardware. Unlike a traditional software license (where the customer receives a copy of the code and runs it locally), a SaaS relationship means the provider controls the infrastructure, the customer's data lives on the provider's servers, and the service can be modified, interrupted, or terminated by the provider at any time unless the contract provides otherwise.

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CAN-SPAM Compliance for Online Businesses: What the Law Requires for Every Marketing Email You Send

Every commercial email sent in the United States is governed by the CAN-SPAM Act (15 U.S.C. §§ 7701-7713), regardless of whether the recipient opted in, whether the email was sent by the business or by a third party on the business's behalf, and whether the recipient is a consumer or a business contact.

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FTC Endorsement Guides and Influencer Disclosure: What Online Businesses Must Disclose About Paid Relationships

If someone has a relationship with a brand and publicly recommends that brand's product, the relationship must be disclosed to the audience. That's the core principle of the FTC's Endorsement Guides (16 CFR Part 255), and it applies to every business that pays for endorsements, sponsors content, provides free products for review, or engages influencers, affiliates, or brand ambassadors in any capacity.

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Auto-Renewal and Subscription Compliance: The Rules That Govern Recurring Charges Before Customers Click Subscribe

If your business charges customers on a recurring basis, federal and state regulators treat the sign-up flow, the renewal process, and the cancellation mechanism as compliance events. Every subscription enrollment that doesn't meet disclosure and consent requirements is a potential enforcement action.

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Section 230 and Content Moderation: What Protects Your Platform When Users Post and When Protection Ends

If your online business allows users to post content, whether that's product reviews, comments, forum discussions, marketplace listings, or social media posts, Section 230 of the Communications Decency Act (47 U.S.C. § 230) is the statute that determines whether you're liable for what they say.

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