IP, Internet & Compliance

eCommerce Agreements

Clickwrap binds. Browsewrap doesn't.

Online agreements are only worth what a court will enforce, and most disputes over website terms come down to whether customers provided meaningful assent. Hank drafts and structures contracts that eCommerce businesses depend on, both customer-facing terms and back-end vendor and platform agreements, so you are protected when those terms are tested in a dispute.

How a user accepts terms of service may determine whether those terms bind. Clickwrap, where a customer checks a box or clicks a button next to a visible link, is routinely enforced because the user took an affirmative action demonstrating agreement. Browsewrap, where terms appear only in a footer link and continued site use is treated as acceptance, often fails because courts won't bind customers to terms they had no reasonable opportunity to review. Hank builds acceptance mechanisms into your checkout and sign-up flows, captures timestamped records of each user's assent, and drafts arbitration, class-waiver, and liability-limitation provisions that are enforceable only when proper consent supports them.

Behind every storefront, a second layer of agreements keeps a business running. Website and app development contracts govern who owns code and deliverables. Hosting, payment-processing, and fulfillment agreements establish how payment and goods transfer between parties. Marketplace terms from Amazon, Shopify, or an app store impose obligations a seller must accept to list products, and Hank reviews those terms so you understand what you're agreeing to. He also drafts disclosures that federal and state law now require of online sellers, including auto-renewal and subscription terms that sellers must present and obtain separate consent for before charging, return and refund policies, and privacy and data-handling provisions that apply to every transaction.

Hank has drafted eCommerce documentation for online retailers, subscription and SaaS businesses, developers and agencies, and marketers launching new sites and platforms. Every engagement works toward the same result, agreements that reflect how your business operates and that perform when a customer, a platform, or a court examines them.

Services Include

  • Website terms and conditions
  • Clickwrap, browsewrap, and online contract structure
  • Privacy policies and required disclosures
  • Website development and technical support agreements
  • Software and app development agreements
  • Online promotion terms and official rules
  • CAN-SPAM and COPPA-adjacent compliance support
  • DMCA process and platform policy support

eCommerce Agreements Insights

CAN-SPAM Compliance for Online Businesses: What the Law Requires for Every Marketing Email You Send

CAN-SPAM regulates commercial email whose primary purpose is advertising or promoting a commercial product or service. The law covers individual messages and bulk campaigns alike, including messages to business contacts, existing customers, subscribers, and consumers.

Read article

Website Terms of Service and Online Contract Formation

Your terms of service bind only the users who received legally sufficient notice and assented to them. When a dispute arrives, the company holding the arbitration clause has to prove which terms it offered, how the screen presented them, what action signified acceptance, who took that action, and which version governed the transaction.

Read article

SaaS Agreements for Providers and Their Customers

When you deliver software as a service, a product sale becomes an ongoing relationship. You host the application, control the infrastructure, release updates, process customer data, and keep the service available.

Read article

FTC Endorsement Guides and Influencer Disclosure

If someone has a relationship with a brand and publicly recommends that brand's product, the relationship may require disclosure. The FTC's Endorsement Guides, [16 C.F.R. Part 255](https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255), explain how Section 5 of the FTC Act applies to endorsements and testimonials. They cover social media posts, reviews, podcasts, videos, affiliate content, demonstrations, tags, and other messages consumers may understand as reflecting someone else's views or experience.

Read article

Auto Renewal and Subscription Compliance

If your business charges customers on a recurring basis, the enrollment page, confirmation, renewal notices, and cancellation process each create compliance obligations. Federal law and state statutes focus on material disclosures, informed consent, and a usable way to stop recurring charges.

Read article

Section 230 and Content Moderation

If your online business lets users post reviews, comments, listings, messages, or other material, Section 230 of the Communications Decency Act can limit when a claim treats you as the publisher or speaker of another person's content. The statute provides no blanket immunity for everything a platform does. The claim, the duty alleged, and the source of the information control the analysis.

Read article

Ready to make the right legal move?

Share the issue. Get direct attorney review. Receive a concrete recommendation.

Submit an Inquiry